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With Oscar season upon us, Shoptalk has polled some movie-obsessed creative executives about films that made a lasting impression on their overactive psyches.

Ogilvy & Mather’s Steve Hayden gushes over Blade Runner’s dystopic vision. “You can’t always tell the difference between the humans and the robots,” he says, “yet somehow you end up liking the robots better.” Another fave: Monty Python and the Holy Grail. “In advertising,” he says, “you have to understand the profundity of a line like ‘We’re not quite dead yet.’

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