And I Thought You Were Born Pretty!

One wouldn’t go so far as to call women the dried-up gender. Still, a survey by BuzzBack Market Research finds them awfully concerned about moisturizing themselves. (Men are dependably damp as is.) Of women who use skin-care products, 47 percent said they do so “to moisturize my skin”—topping the number who use such products “to improve the health of my skin” (41 percent) or “to look my best” (20 percent), let alone “to look younger” (11 percent) or “to pamper myself” (6 percent).