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NEW YORK The shift of advertising budgets to the Internet is reaching a “tipping point” that will drive Web ad spending to $55 billion worldwide in five years, according to an investment bank.
Piper Jaffray analyst Safa Rashtchy wrote in a research note that advertisers are increasingly mixing their search and brand advertising strategies online. This creates a “virtuous cycle” for the Internet ad market as big advertisers like Absolut Vodka, General Motors and Ford earmark 20 percent of their marketing budgets to Internet marketing.
Rashtchy
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