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NEW YORK Investment bank A.G. Edwards said aQuantive’s technology focus would continue to differentiate the digital ad company in the marketplace, giving it a chance to outgrow the industry.
Analyst Denise Garcia said the Avenue A/Razorfish parent’s proprietary technology, which includes the Atlas ad server and bid management systems, differentiate it from holding companies like Interpublic Group and WPP, while also giving it an advantage over digital agencies AKQA and Digitas.
Thanks to aQuantive’s work in IT systems and marketing automation, A.G.
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