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NEW YORK A survey conducted by the Association of National Advertisers that will be the basis of a “marriage counseling” book for clients and their agencies, has found that the involvement of senior management is key to smoothing out a rocky relationship.
“You often have very junior people who are managing the client relationship and they are often not schooled in doing it, simply because they don’t have the experience,” said Barbara Bacci Mirque, senior vice president at ANA.
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