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NEW YORK The Association of National Advertisers has urged the Federal Trade Commission to recommend against the adoption of a do-not-e-mail list in an upcoming report to Congress.
Under the CAN-Spam Act of 2003, the FTC was directed to report to Congress this spring on the feasibility of a do-not-spam registry, similar to the national do-not-call list intended to shield consumers from unwanted telemarketing solicitations.
The ANA argues that such a registry would not solve the spam problem, but would add new costs and burdens to legitimate marketers.
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