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NEW YORK The Association of National Advertisers and the American Association of Advertising Agencies have invited executives from broadcast and cable networks, advertisers, media agencies and ad associations to attend the first Network Upfront Discussion Group on April 29 in New York.
Among the topics of discussion will be the feasibility of the broadcast and cable networks instituting a daily “closing bell” during the upfront, at which point negotiations would stop until the following morning.
Other topics will include the timing of the annual upfront and whether it can be moved to a time more suitable to most advertisers, and whether the there might be a shift to two half-year upfront negotiation periods.
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