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ATLANTA Amtrak this week holds talks with four agencies competing for its $27 million account, according to sources.
The contenders are Havas’ Arnold in McLean, Va., Interpublic Group’s The Martin Agency in Richmond, Va., and incumbent White & Baldacci, an independent agency in Herndon, Va., and one undisclosed shop, sources said.
Both creative and media duties handled by the incumbent are in play.
The Reston, Va., client is managing the review in-house from its procurement office in Philadelphia, according to Amtrak representative Karina Van Veen.
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