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BOSTON Subway said it has hired Alloy Marketing & Promotions, better known as AMP, to fashion a third-quarter youth marketing initiative.
The Milford, Conn.-based sandwich chain selected the agency for the new assignment following a review of undisclosed shops. The budget has not been set, Subway said.
The upcoming initiative recognizes “the rising, influential purchasing power of teens,” said Chris Carroll, client svp of marketing, in a statement. AMP was selected based on its “proven expertise in marketing to teens” and its ability to “communicate to them in an authentic voice that really resonates,” Carroll said.
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