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BOSTON The quality of customer “treatment,” rather than the specifics of “coverage,” is the focus of new ads for Amica Mutual Insurance from Cronin & Co.
A 60-second TV spot called “Twins” features a mom talking about her personal experience with Amica. She recounts driving her car into a neighbor’s mailbox, and how Amica dispelled her initial worries.
A second spot, “Signs,” is a montage of people holding up signs naming friends, relations and co-workers they have referred to Amica.
“We
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