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American Express is re-evaluating its direct marketing assignments, a move that could result in changes on its roster, sources said.
The evaluation follows the win by Young & Rubicam here of Citibank’s global account. Y&R’s sister shop, Wunderman Cato Johnson, also New York, handles some $50 million in direct marketing billings for AmEx.
Currently, AmEx is holding talks with its other direct roster agencies: OgilvyOne, formerly Ogilvy & Mather Direct, and DraftDirect, both in New York. Sources said former roster shop Bronner Slosberg Humphrey in Boston is also being considered.
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