Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK American Express is diving into the world of avatar-ising. The company has launched an interactive user-generated storytelling campaign with celebrity spokeswoman Ellen DeGeneres.
Digitas, American Express’ digital agency, created a promotional Web site for the effort, 800thecard.com, which invites visitors to “meet Ellen and her animals.” In addition to watching AmEx commercials featuring the comedian, users can create their own comedy bits with her.
The site, hosted by a DeGeneres avatar, has six different animated stories to choose from, featuring a range of her animal friends in different settings, such as the ski slopes and a karaoke bar.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in