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NEW YORK Advances that we in the 21st century take for granted, like remote-control plasma TVs and cell phones, will be the centerpiece of an estimated $30 million campaign from Ameritrade, tagged, “It’s the 21st century. Invest like it.”
The TV, print and online effort, via Ogilvy & Mather in New York, touts what the company believes is a defining feature of its services: technology.
“We’ve done a lot of research about what our brand stands for and what keeps coming back is technology,” said Tim Smith, director-brand management and advertising at Ameritrade.
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