Ameritech Touts Cellular Service

NEW YORK-Cliff Freeman and Partners uses humorous scenes involving cell phones to launch Ameritech Cellular Services’ new ClearPath digital service.
Using the theme “So clear, it’s like you’re there,” the agency is introducing an estimated $20 million campaign including TV, print, radio and outdoor ads for the service, which launches today.
In the first TV spot, “Cow Pool,” a man in a pool uses his cell phone to call a colleague at a steak house. He gets such a clear connection that his colleague, other diners, a waiter and even an inflatable cow materialize in the pool.