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BOSTON-Holland Mark Martin Edmund is preparing direct marketing materials touting the launch of Ameritech Corp.’s proposed long-distance service in the Midwest.
The Boston-based agency picked up the assignment from the Chicago-based telecommunications giant following a quiet review of undisclosed contenders, said executive creative director Bob Minihan. “We’ve been working steadily . . . but can’t [unveil] the materials until the federal regulators” approve the firm’s long-distance foray, Minihan said.
Fallon McElligott in Minneapolis was assigned long-distance advertising responsibilities by Ameritech in June 1995.
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