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LOS ANGELES Ameriquest, one of the nation’s largest mortgage lenders, has signed an agreement with the Rolling Stones, making Ameriquest the presenting sponsor of the U.S. leg of the legendary rock band’s upcoming world tour.
Ameriquest will play off its position as “Proud sponsor of the American dream” with an integrated promotional campaign that will feature Rolling Stones-themed TV spots, direct mail and Web content including free music downloads and a national consumer sweepstakes.
The client spent $125 million on ads last year, per Nielsen Monitor-Plus.
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