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NEW YORK Independent shop KSL Media has been awarded planning and buying duties for Bloomfield, Conn.-based Amerifit Brands, a supplier of natural health products targeted primarily to women, the client has confirmed.
The assignment was made without a review. WPP Group’s MediaCom was the incumbent. The client’s ad budget for 2007 exceeds $10 million.
The campaigns for 2007 will include both media chores and content integration for female audiences, the client said.
“KSL has shown time and time again the ability to put challenger brands into the spotlight in major media.
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