America's Super Brands '97

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Rank……Brand………………………………..1995 Total…..1994 Total……% Change
1,426…..ITT Corp…..7.63…..5.29…..44
1,427…..Dow Bath Cleaner …..7.63…..5.57…..37
1,428…..Kaufmanns Apparel Women …..7.63…..6.37…..20
1,429…..Post Alph-Bts&Mrs Alph-Bt Crl …..7.62…..6.04…..26
1,430…..Volkswagen Autos-Jetta …..7.62…..38.71…..-80
1,431…..Kraft Velveeta Cheese Spread …..7.61…..14.00…..-46
1,432…..Nestle Morsels …..7.61…..10.62…..-28
1,433…..Bob Evans Farms Restaurant …..7.61…..7.03…..8
1,434…..Injury Helpline Phone Service …..7.61…..8.05…..-6
1,435…..Cad-Oldsmobile Local Dealers …..7.60…..4.69…..62
1,436…..Marshalls (Misc) …..7.60…..7.41…..3
1,437…..Cancer Treatment Centers …..7.59…..5.80…..31
1,438…..Audi Autos-A6 …..7.57…..4.76…..59
1,439…..Toyota Autos-Celica …..7.56…..20.56…..-63
1,440…..Smirnoff Vodka …..7.56…..9.82…..-23
1,441…..Whirlpool Refrigerator …..7.56…..6.67…..13
1,442…..Desenex Foot Remedies …..7.52…..7.28…..3
1,443…..Mazda Autos-626 & Protege …..7.51…..4.25…..77
1,444…..Cadillac Autos-Various …..7.51…..7.29…..3
1,445…..Family Channel Cable Network …..7.50…..4.01…..87
1,446…..Luskins Electronics Store …..7.50…..11.36…..-34
1,447…..Red Roof Inns …..7.49…..5.19…..44
1,448…..Ivory Dishwashing Liq …..7.49…..4.11…..82
1,449…..Maytag Dishwasher …..7.44…..6.59…..13
1,450…..Kelloggs Complete Bran Flakes Crl …..7.43…..10.87…..-32
1,451…..Frigidaire

























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