Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Rank……Brand………………………………..1995 Total…..1994 Total……% Change
1…..McDonalds …..489.35…..424.60…..15
2…..Ford Local Dealers …..462.66…..301.22…..54
3…..AT&T Long Dist Resdntl …..305.45…..316.11…..-3
4…..Circuit City Stores …..291.56…..304.82…..-4
5…..Burger King …..251.82…..202.78…..24
6…..Toyota Local Dealers …..242.15…..184.72…..31
7…..Valassis Inserts …..229.24…..180.52…..27
8…..MCI Long Dist Resdntl …..215.03…..176.11…..22
9…..Chevrolet/Geo Local Dealers …..189.34…..117.78…..61
10…..Taco Bell …..171.95…..154.85…..11
11…..Pizza Hut …..164.29…..153.51…..7
12…..Wendys…..160.75…..156.19…..3
13…..KFC Restaurants …..149.39…..131.97…..13
14…..Sears (Misc) …..148.48…..155.33…..-4
15…..Nissan Local Dealers …..148.38…..97.08…..53
16…..Dodge Local Dealers …..139.42…..86.27…..62
17…..Microsoft Software …..120.34…..58.22…..107
18…..IBM Corp…..117.46…..48.90…..140
19…..Sears (Hh) …..109.64…..134.68…..-19
20…..Pepsi Soft Drink …..106.20…..78.74…..35
21…..Lincoln-Merc Local Dealers …..105.27…..64.30…..64
22…..Amex Credit Card …..105.07…..93.05…..13
23…..Honda Autos-Accord …..103.36…..87.07…..19
24…..Honda Local Dealers …..102.86…..70.40…..46
25…..Budweiser Beer …..97.13…..90.49…..7
26…..Home Depot …..96.65…..66.35…..46
27…..Best Buy Appl/Electrncs Str …..93.99…..36.43…..158
28…..Sprint Long Dst Res …..92.32…..58.93…..57
29…..Saturn Corp Autos …..90.93…..76.98…..18
30…..Advil
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in