America's Super Brands '97 | Adweek America's Super Brands '97 | Adweek
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America's Super Brands '97

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Rank......Brand......................................1995 Total.....1994 Total......% Change
1.....McDonalds .....489.35.....424.60.....15
2.....Ford Local Dealers .....462.66.....301.22.....54
3.....AT&T Long Dist Resdntl .....305.45.....316.11.....-3
4.....Circuit City Stores .....291.56.....304.82.....-4
5.....Burger King .....251.82.....202.78.....24
6.....Toyota Local Dealers .....242.15.....184.72.....31
7.....Valassis Inserts .....229.24.....180.52.....27
8.....MCI Long Dist Resdntl .....215.03.....176.11.....22
9.....Chevrolet/Geo Local Dealers .....189.34.....117.78.....61
10.....Taco Bell .....171.95.....154.85.....11
11.....Pizza Hut .....164.29.....153.51.....7
12.....Wendys.....160.75.....156.19.....3
13.....KFC Restaurants .....149.39.....131.97.....13
14.....Sears (Misc) .....148.48.....155.33.....-4
15.....Nissan Local Dealers .....148.38.....97.08.....53
16.....Dodge Local Dealers .....139.42.....86.27.....62
17.....Microsoft Software .....120.34.....58.22.....107
18.....IBM Corp.....117.46.....48.90.....140
19.....Sears (Hh) .....109.64.....134.68.....-19
20.....Pepsi Soft Drink .....106.20.....78.74.....35
21.....Lincoln-Merc Local Dealers .....105.27.....64.30.....64
22.....Amex Credit Card .....105.07.....93.05.....13
23.....Honda Autos-Accord .....103.36.....87.07.....19
24.....Honda Local Dealers .....102.86.....70.40.....46
25.....Budweiser Beer .....97.13.....90.49.....7
26.....Home Depot .....96.65.....66.35.....46
27.....Best Buy Appl/Electrncs Str .....93.99.....36.43.....158
28.....Sprint Long Dst Res .....92.32.....58.93.....57
29.....Saturn Corp Autos .....90.93.....76.98.....18
30.....Advil Tablets .....88.07.....89.67.....-2
31.....Wiz Elect Store .....87.02.....80.50.....8
32.....Subway Restaurants .....85.36.....71.41.....20
33.....Miller Lite Beer .....83.09.....58.22.....43
34.....Red Lobster Restaurant .....82.84.....63.66.....30
35.....Visa Credit Card .....82.18.....65.37.....26
36.....Tylenol Geltabs .....81.27.....54.93.....48
37.....Dominos Pizza Rest .....79.53.....70.46.....13
38.....Dodge Trucks-Caravan .....78.74.....51.17.....54
39.....Discover Credit Card .....76.62.....77.21.....0
40.....Chev Autos-Cavalier .....76.35.....3.28.....2230
41.....Nike Sneakers Men .....76.16.....80.71.....-6
42.....Southwest Air-Domestic .....75.79.....58.74.....29
43.....Chevrolet Autos-Lumina .....74.69.....61.69.....21
44.....Ford Trucks-Explorer .....73.63.....13.24.....456
45.....Franklin Mint Porcelain.....73.61.....80.55.....-9
46.... Coca-Cola Classic .....73.12.....85.95.....-15
47.....Fox TV Ent Div.....72.58.....42.84.....69
48.....Radio Shack .....70.74.....76.23.....-7
49.....Aleve Analgesic Tablets .....69.01.....36.85.....87
50.....AT&T Long Lines Business .....67.99.....82.94.....-18
51.....AT&T Co......67.80.....67.00.....1
52.....Walt Disney Videos .....67.38.....70.23.....-4
53.....Sears Roebuck & Co.....66.46.....39.73.....67
54.....Lincoln Autos-Continental .....66.02.....6.60.....901
55.....Blockbuster Video Store .....65.47.....68.31.....-4
56.....Bud Light Beer .....65.41.....61.57.....6
57.....Dodge Autos-Stratus .....65.18.....0.00.....0
58.....Ford Autos-Contour .....64.91.....46.98.....38
59.....Mitsubishi Local Dealers .....63.73.....54.79.....16
60.....Pepcid AC Tablets .....62.82.....0.00.....0
61.....AT&T Long Lines Bus & Res.....62.27.....2.75.....2163
62.....Natl Fld Mlk Prcssr Board .....62.16.....0.00.....0
63.....Wal-Mart Stores.....61.97.....61.91.....0
64.....Jeep Grand Cherokee .....61.88.....45.98.....35
65.... Coors Light Beer .....61.08.....58.13.....5
66.....Little Caesar Pizza Rest .....61.00.....67.25.....-9
67.....Energizer Alk Batteries .....60.79.....59.39.....2
68.....Acura Autos-Tl .....60.03.....0.00.....0
69.....Visa Gold Credit Card .....59.71.....44.82.....33
70.... American Dairy Assn Milk .....58.07.....21.42.....171
71.....Hardees Restaurants .....57.98.....49.94.....16
72.....Chevrolet Local Dealers .....57.90.....44.48.....30
73.....US Army Recruiting.....57.85.....38.88.....49
74.....Red Dog Beer .....57.61.....14.01.....311
75.....Kmart Stores (Misc) .....57.41.....36.57.....57
76.....Dodge Autos & Trucks-Various .....56.96.....22.20.....157
77.....Mazda Autos-626 Leasing .....56.92.....28.18.....102
78.....Toys-R-Us .....56.61.....52.06.....9
79.....Toyota Autos-Camry .....56.56.....60.67.....-7
80.....Walgreen Drug Stores .....56.51.....46.25.....22
81.....Hyundai Autos-Accent .....56.45.....0.21.....26729
82.....Sears Automotive .....55.98.....58.59.....-4
83.....Cellular One.....55.69.....30.38.....83
84.....Ford Autos-Taurus .....55.55.....45.62.....22
85.....Chevrolet Trucks-Blazer .....55.36.....46.27.....20
86.....OfficeMax (Misc) .....55.11.....48.57.....13
87.....Mattel Barbie Collection .....54.90.....48.06.....14
88.....Mercury Autos-Mystique .....54.70.....32.39.....69
89.....Mazda Local Dealers .....53.39.....53.40.....0
90.....Kodak Conventional Film .....52.78.....48.05.....10
91.....Midas Muffler Shops.....52.76.....48.13.....10
92.....HBO TV.....51.71.....38.38.....35
93.....Kelloggs Frosted Flakes.....51.37.....40.08.....28
94.....Chrysler-Plym Local Dealers .....51.27.....40.88.....25
95.....Cadillac Autos-Seville .....51.11.....27.41.....86
96.....Marlboro Filter Cigarettes .....51.06.....36.99.....38
97.....Infiniti Autos-I30 .....50.87.....0.00.....0
98.....Sprite Soft Drink .....50.74.....32.80.....55
99.....Plymouth Trucks-Voyager .....50.37.....13.05.....286
100.....Sprint Lng Dst Intl Rsdnt .....50.24.....25.61.....96
101.....Duracell Alkaline Batteries .....49.89.....57.02.....-13
102.....Ford Trucks-Windstar .....49.35.....57.02.....-13
103.... CompUSA .....49.35.....50.48.....-2
104.....JC Penney Co .....49.33.....19.32.....155
105.....Builders Square Home Ctr .....49.32.....45.33.....9
106.....Lens Crafters Opticians .....49.27.....46.24.....7
107.....Olive Garden Restaurant .....48.84.....33.23.....47
108.....Kelloggs Frstd Mini Wheats Crl .....48.78.....40.49.....20
109.... Columbia Rec/Tape & CBS CD .....48.36.....59.66.....-19
110.....Merrill Lynch Cnsmr Svc.....48.34.....38.26.....26
111.....Oldsmobile Autos-Aurora .....48.22.....43.62.....11
112.....Walt Disney World.....47.97.....44.24.....8
113.....NBC TV Ent Div.....47.76.....37.44.....28
114.....Ford Trucks-Ranger Pickup .....47.55.....24.07.....98
115.....Paid Program Commercial .....47.49.....18.32.....159
116.....JC Penney (Misc) .....47.47.....74.11.....-36
117.....Chevrolet Trucks-Pickups .....47.44.....38.65.....23
118.....Office Depot (Misc) .....47.40.....50.81.....-7
119.... Computer City Stores .....47.15.....40.82.....16
120.....Nissan Autos-200SX .....47.12.....0.00.....0
121.....Honda Autos-Civic .....47.10.....30.76.....53
122.....Tagamet HB Heartburn Tablets .....46.74.....0.39.....11858
123.....DirecTV Satellite System .....46.55.....13.69.....240
124.....De Beers Diamonds .....46.46.....46.90.....0
125.....Chevrolet Trucks-S10 Pickup .....46.22.....51.95.....-11
126.....Pub Choice Video Recordings .....46.22.....34.64.....33
127.....Sears Appliances (Hh) .....46.15.....0.00.....0
128.....Bradford Collectors Plates .....46.12.....42.71.....8
129.....Ensure Nutritional Supplement .....43.92.....23.59.....86
130.....JC Penney Apparel M&W .....43.56.....53.93.....-19
131.....MasterCard Gold .....43.55.....32.83.....33
132.....Arbys Restaurants .....43.55.....36.43.....20
133.....Campbells Soup .....43.50.....55.39.....-21
134.....Buick Autos-Regal .....43.38.....17.43.....149
135.....Dodge Autos-Intrepid .....43.38.....43.82.....-1
136.....Mitsubishi Autos-Galant .....43.20.....58.97.....-27
137.....AT&T Long Dist Intl Res .....43.14.....45.89.....-6
138.....True Value Hardware Store .....43.13.....31.88.....35
139.....Hertz Rent A Car .....43.00.....46.93.....-8
140.....M&M Candies .....42.85.....44.98.....-5
141.... America On-Line Services .....42.74.....5.83.....633
142.....Excedrin Extra Strength Tablets .....42.66.....35.24.....21
143.....MCI Long Dist Business .....42.61.....55.27.....-23
144.....Sealy Mattresses .....42.57.....29.85.....43
145.....Money Store Mortgages.....42.39.....46.57.....-9
146.....Miller Genuine Draft Beer .....42.29.....47.63.....-11
147.....Kroger Food Stores .....41.82.....37.29.....12
148.....Mazda Autos-Various .....41.76.....16.18.....158
149.....Pert Plus Shampoo Plus Cond In One .....41.76.....25.94.....61
150.....BMG Music Service Audio Recordings .....41.68.....38.02.....10
151.....Buick Autos-Riviera .....41.67.....47.57.....-12
152.....CBS TV Ent Div.....41.62.....31.66.....31
153.....Lexus Autos-LS.....41.61.....55.72.....-25
154.....Macys (Hh) .....41.23.....45.53.....-9
155.....Jenny Craig Weight Loss Ctr .....40.66.....47.86.....-15
156.....Flonase Nasal Rx .....40.31.....0.00.....0
157.....Charles Schwab .....40.02.....27.79.....44
158.....Winn Dixie Food Stores .....39.91.....38.39.....4
159.....Dillards Apparel Women .....39.85.....33.92.....17
160.....Dodge Trucks-Ram Pickup .....39.54.....35.87.....10
161.....FedEx Air Cargo .....39.49.....37.55.....5
162.....Ballys Health & Tennis Club .....39.19.....4.49.....773
163.....Delta Air Passenger Intl .....39.17.....46.13.....-15
164.....Nissan Autos-Sentra .....38.93.....9.70.....301
165.....Hallmark Cards .....38.59.....26.49.....46
166.....Good Guys Elect Store .....38.51.....31.55.....22
167.....Intel Computer Components .....38.50.....36.88.....4
168.....Jack In The Box Restaurants .....38.25.....35.91.....7
169.....Kelloggs Corn Pops Cereal .....38.12.....35.00.....9
170.....BMW Dlrs Assn .....37.96.....8.66.....338
171.....Toyota Autos-Avalon .....37.49.....23.76.....58
172.....Dr Pepper Soft Drink .....37.48.....38.91.....-4
173.....Hamilton Collection .....37.30.....32.43.....15
174.....General Foods Instant Coffee .....37.23.....32.90.....13
175.....Eagle Autos-Vision .....37.18.....39.69.....-6
176.....Lexus Autos-ES.....37.....20.63.....79
177.....Levitz Furniture Stores (Hh) .....36.54.....26.11.....40
178.....Oldsmobile Dlrs Assn .....36.46.....15.73.....132
179.....Cadillac Autos-Deville .....36.24.....45.23.....-20
180.....Mazda Autos-Protege .....36.16.....37.21.....-3
181.....Giant Food Stores .....36.15.....42.74.....-15
182.....United Air-Domestic .....36.07.....41.11.....-12
183.....Buick Autos-LeSabre .....35.93.....39.68.....-9
184.....JC Penney (Hh) .....35.65.....28.98.....23
185.....Dennys Restaurants .....35.65.....27.95.....28
186.....Six Flags Amusement Parks .....35.54.....28.40.....25
187.....Carnival Cruise Lines.....35.47.....21.99.....61
188.....Staples Office Supply Stores (Misc) .....35.46.....23.05.....54
189.....Buena Vista Pictures Toy Story .....35.24.....0.00.....0
190.....Long John Silvers Restaurants .....35.14.....38.15.....-8
191.....Marlboro Cigarette Advertising .....35.10.....27.50.....28
192.....Levis Jeans Men .....35.09.....40.15.....-13
193.....UPS Air Frght Intl Svc .....35.06.....0.00.....0
194.....Lexus Local Dealers .....35.04.....29.98.....17
195.....Hewlett-Packard Printers .....34.67.....39.86.....-13
196.....Listerine Mouthwash .....34.62.....33.28.....4
197.....Payless Shoe Source Apparel Family .....34.58.....29.02.....19
198.....Mercedes Benz Autos-Various .....34.52.....34.26.....0
199.....Wal-Mart (Misc) .....34.15.....24.31.....40
200.....Psychic Friends Network.....34.07.....29.03.....17
201.....Pontiac Autos-Grand Am .....34.06.....54.66.....-38
202.....GMC-Pontiac Local Dealers .....34.04.....16.65.....104
203.....Century 21 Real Estate .....33.75.....36.26.....-7
204.....Toyota Trucks-Tacoma .....33.71.....0.00.....0
205.....Eggo Frozen Waffles .....33.44.....34.69.....-4
206.....Lucky Food Stores .....33.41.....44.05.....-24
207.....Macys Apparel Women .....33.29.....28.58.....16
208.....Ross Apparel M & W .....33.28.....29.54.....13
209.....Bounty Paper Towels .....33.26.....40.36.....-18
210.....Chevrolet Autos-Monte Carlo .....33.25.....31.48.....6
211.....Primestar Satellite System .....33.22.....15.55.....114
212.....Chrysler Autos-Cirrus .....33.20.....35.37.....-6
213.....Ford Autos-Taurus & Taurus Wagon .....33.14.....31.64.....5
214.....Goodyear Tires Car .....33.09.....45.20.....-27
215.....Ford Motor Co.....33.03.....26.21.....26
216.....ABC TV Ent Div.....32.98.....25.15.....31
217.....Blue Cross & Blue Shield.....32.85.....38.97.....-16
218.....Ford Dlrs Assn-Autos & Trucks .....32.68.....22.28.....47
219.... American Airlines-Domestic .....32.59.....35.67.....-9
220.....Nasdaq .....32.49.....33.11.....-2
221.....Honda Trucks-Odyssey .....32.37.....0.00.....0
222.....Pontiac Autos-Sunfire .....32.30.....0.21.....15654
223.....Mercury Autos-Sable .....32.23.....29.93.....8
224.....Maxwell House Coffee .....31.98.....4.83.....563
225.....Geo Autos-Metro .....31.80.....15.38.....107
226.....Chevrolet Autos-Camaro .....31.78.....36.25.....-12
227.....Citibank Visa Card .....31.74.....33.38.....-5
228.....Incredible Universe Elect Store .....31.65.....18.01.....76
229.....Dodge Autos-Neon .....31.60.....0.00.....0
230.....Ford Autos & Trucks-Various .....31.49.....38.67.....-19
231.....Auto Zone Auto Parts Store .....31.44.....16.77.....88
232.....Nordic Track Tread Mill.....31.40.....19.46.....61
233.....Isuzu Trucks-Trooper .....31.28.....31.71.....-1
234.....US Air-Domestic .....31.25.....19.14.....63
235.....Snickers Candy Bar .....31.19.....32.92.....-5
236.....Boston Market Restaurant .....31.17.....0.00.....0
237.....Montgomery Ward (Hh) .....31.17.....32.04.....-3
238.....Buick Local Dealers .....31.05.....18.75.....66
239.....Nissan Autos-Altima Leasing .....31.04.....46.05.....-33
240.....Saturn Autos-Various .....30.93.....17.61.....76
241.....Burlington Coat Fact M & W .....30.86.....31.19.....-1
242.....Ralphs Food Stores .....30.62.....28.54.....7
243.....JC Penney Apparel Men .....30.46.....34.34.....-11
244.....Dunkin Donut Shops .....30.31.....26.44.....15
245.....CVS Drug Stores .....30.17.....30.39.....0
246.....UPS Air Freight Svc .....30.17.....58.70.....-49
247.....Claritin Allergy Medication .....30.10.....17.54.....72
248.....Motrin IB Tablets .....29.97.....26.53.....13
249.....Ford Motor Co Autos.....29.83.....24.28.....23
250.....JC Penney Apparel Women .....29.79.....26.54.....12
251.....Target (Misc) .....29.68.....23.94.....24
252.....Nissan Autos-Maxima .....29.57.....70.77.....-58
253.....Kaiser Permanente Health Insurance .....29.47.....12.71.....132
254.....Western Union .....29.47.....25.34.....16
255.... Columbia House Video Club .....29.29.....26.35.....11
256.....Toyota Autos-Tercel .....29.22.....38.71.....-25
257.....Kool Filter Cigarettes .....29.16.....14.50.....101
258.....Jeep Vehicles-Various .....29.11.....18.74.....55
259.....Chilis Restaurant .....28.98.....21.03.....38
260.....Reebok Sneakers Men .....28.96.....30.57.....-5
261.....Nordictrack Exerciser .....28.91.....36.95.....-22
262.....Mens Wearhouse Apparel Men .....28.91.....24.28.....19
263.....GTE Corp.....28.82.....11.22.....157
264.....Infiniti Local Dealers .....28.68.....19.09.....50
265.....Holiday Inns .....28.67.....25.40.....13
266.....Apple Macintosh System .....28.65.....14.39.....99
267.....Tylenol Ext Relief Caplets .....28.58.....12.51.....129
268.....IBM Thinkpad Portable.....28.57.....8.13.....251
269.....Ashton-Drake Porcelain .....28.54.....29.33.....-3
270.....Royal Carib Cruise Line .....28.43.....28.90.....-2
271.....Lotus Various Software .....28.37.....15.47.....83
272.....Toyota Autos-Corolla .....28.21.....34.10.....-17
273.....IBM Aptiva .....28.16.....12.91.....118
274.....Chevron Gasoline .....28.03.....19.71.....42
275.... American Plastics Council .....27.97.....33.81.....-17
276.....Ford Dlrs Assn .....27.94.....16.32.....71
277.....Pennzoil Motor Oil .....27.74.....30.05.....-8
278.....Downy Ultra Liq Fabric Softener .....27.69.....14.91.....86
279.....Liberty Travel Service .....27.59.....21.85.....26
280.....Volvo Autos-960 .....27.48.....13.86.....98
281.....Geo Autos-Prizm .....27.45.....44.10.....-38
282.....Cadillac Local Dealers .....27.39.....21.98.....25
283.....Bank Of America Cnsmr Svcs.....27.36.....40.08.....-32
284.....Kelloggs Special K Cereal .....27.25.....20.39.....34
285.....Trident Sugarless Gum .....27.24.....19.30.....41
286.....Acura Local Dealers .....27.17.....16.88.....61
287.....Dairy Queen Restaurants .....27.12.....23.96.....13
288.....7 Eleven Food Stores .....27.03.....22.42.....21
289.....New York Carpet World (Hh) .....26.87.....22.94.....17
290.....Nynex Systems Residential .....26.79.....12.10.....122
291.....Folgers Coffee .....26.79.....16.96.....58
292.....Chrysler-Plym Autos/Trucks-Var .....26.72.....6.39.....318
293.....Zantac Ulcer/Heartburn Rx .....26.60.....2.86.....831
294.....Head & Shoulders Shampoo .....26.60.....25.63.....4
295.....Danbury Mint Collection .....26.58.....44.42.....-40
296.....Pantene Pro-V Sham/Cond.....26.52.....38.08.....-30
297.....Rogaine Hair Treatment .....26.40.....17.23.....53
298.....Cable TV Networks .....26.36.....20.82.....27
299.....US Postal Service .....26.23.....14.00.....87
300.....Icehouse Ice Beer .....26.02.....12.57.....107
301.....Wal-Mart Sport Toy Hobby .....25.99.....21.90.....19
302.....Vons Markets .....25.93.....30.61.....-15
303.....Oil Of Olay 2 In 1 Mstrzng Body Wash .....25.92.....8.03.....223
304.... American Airlines-Intl .....25.85.....33.69.....-23
305.....Charter Hospital .....25.74.....23.48.....10
306.....Amoco Gasoline .....25.65.....22.78.....13
307.....IBM Various Software .....25.54.....15.40.....66
308.....Tums Ultra Antacid Tablets .....25.49.....9.74.....162
309.....Pier 1 Imports (Hh) .....25.46.....22.61.....13
310.....Pace Sauces .....25.45.....22.39.....14
311.....General Motors Corp.....25.40.....14.37.....77
312.....Volkswagen Autos-Jetta Leasing .....25.29.....5.72.....342
313.....Kelloggs Nutri-Grain Bars .....25.24.....16.36.....54
314.....IHOP Restaurants.....25.23.....22.21.....14
315.....Marriott Hotels .....25.20.....20.05.....26
316.....Ethan Allen Furniture .....25.16.....22.82.....10
317.....TGI Fridays Restaurants .....25.10.....21.63.....16
318.....Tylenol PM Caplets .....25.08.....20.76.....21
319.....Kraft Mir Whip Salad Drsng.....25.05.....26.69.....-6
320.....Ace Hardware Stores .....25.01.....24.55.....2
321.....Paramount Pic-Braveheart .....24.99.....0.00.....0
322.....Time-Life Books .....24.98.....23.77.....5
323.....Buena Vista Pic-Crimson Tide .....24.96.....0.00.....0
324.....Isuzu Trucks-Rodeo .....24.94.....27.83.....-10
325.....Volvo Autos-850 .....24.91.....22.40.....11
326.....Nissan Autos-Maxima Leasing .....24.86.....6.44.....286
327.....Buena Vista-Father Of The Bride Pt2 .....24.76.....0.00.....0
328.....Kmart-Sport Toy Hobby .....24.76.....22.84.....8
329.....La-Z-Boy Shoppes (Hh) .....24.74.....22.83.....8
330.....Subaru Autos-Legacy Wagon .....24.67.....5.09.....385
331.....Gatorade Beverage Rts .....24.63.....34.89.....-29
332.....Jeep-Eagle Local Dealers .....24.63.....16.71.....47
333.....Sprint Long Lns Bus .....24.49.....17.97.....36
334.....Finesse Hair Conditioner .....24.44.....20.56.....19
335.....Diet Dr Pepper.....24.43.....20.33.....20
336.....Sears Apparel Men .....24.42.....17.57.....39
337.....Buick Autos-Various .....24.40.....13.41.....82
338.....Washington Mint Coins .....24.36.....7.37.....230
339.....Hechinger Home Centers .....24.34.....17.22.....41
340.....Mitsubishi Autos-Galant Leasing .....24.28.....35.71.....-32
341.....Buena Vista-While You Were Sleeping .....24.27.....0.00.....0
342.....Beef Industry Council .....24.26.....24.59.....-1
343.....Doritos Tortilla Chips .....24.20.....6.55.....270
344.....New York State Lottery .....24.13.....15.82.....53
345.....Pearle Vision Centers .....23.91.....19.71.....21
346.....UPN TV Network .....23.86.....0.14.....17041
347.....Havertys (Hh) .....23.76.....11.27.....111
348.....Hilton Hotels .....23.75.....24.40.....-3
349.....Buick Autos-Park Avenue .....23.69.....30.30.....-22
350.....General Mills Cheerios Cereal .....23.61.....24.19.....-2
351.....US Navy Recruiting .....23.60.....13.62.....73
352.....Walt Disney Pic-Pocahontas .....23.58.....0.00.....0
353.....Diet Coke Caffeine Free .....23.54.....0.99.....2269
354.....USSB Satellite System .....23.53.....7.27.....224
355.....Amtrak Passenger.....23.53.....31.21.....-25
356.....Publishers Clearing House.....23.49.....0.00.....0
357.....Kelloggs Crispix Cereal .....23.45.....14.59.....61
358.....Mazda Autos-626 .....23.38.....20.05.....17
359.....Kool Cigarette Advertising .....23.35.....18.38.....27
360.....Pontiac Autos-Bonneville .....23.24.....35.71.....-35
361.....Dodge Trucks-Dakota Pickup .....23.22.....25.99.....-11
362.....Wrigleys Winterfresh Gum .....23.19.....12.46.....86
363.....Jeep Vehicles-Cherokee .....23.10.....17.47.....32
364.....Kelloggs Corn Flakes Cereal .....23.08.....24.30.....-5
365.....Fidelity Investments Cnsmr Svc.....23.06.....22.38.....3
366.....Bell Atlantic Nynex Mobile.....23.05.....0.00.....0
367.....Foleys Apparel Women .....23.03.....18.91.....22
368.....Cadillac Autos-Deville Leasing .....22.97.....25.95.....-11
369.....Mentadent Tartar Control Toothpst .....22.97.....15.03.....53
370.....Homebase Warehouse .....22.94.....19.39.....18
371.....California State Lottery .....22.90.....12.36.....85
372.....Oldsmobile Autos-88 Royale .....22.89.....20.49.....12
373.....Lenox Collections .....22.87.....27.21.....-16
374.....Warner Bros Bridges Of Madison County .....22.84.....0.00.....0
375.....Warner Bros Batman Forever .....22.79.....0.00.....0
376.....Saturn Local Dealers .....22.78.....16.74.....36
377.....General Motors Corp-Autos.....22.76.....20.11.....13
378.....Weight Watchers Intl .....22.76.....22.20.....3
379.....Kelloggs Rice Krispies Cereal .....22.68.....20.10.....13
380.....Air Touch Cellular Phone .....22.59.....21.01.....8
381.....Breyers Ice Cream .....22.55.....15.62.....44
382.... Color Tile Supermarts (Hh) .....22.52.....28.47.....-21
383.....Virginia Slims Lt 100 Cig .....22.47.....13.02.....73
384.....Digital Equip Corp .....22.45.....18.21.....23
385.....Enterprise Rent A Car .....22.42.....21.98.....2
386.....Post Grape Nuts Cereal .....22.37.....26.75.....-16
387.....Crisco Shortening .....22.34.....22.19.....0
388.... Comtrad Market Network (Misc) .....22.34.....23.64.....-5
389.....New Line Cinema Seven .....22.31.....0.00.....0
390.....Toyota Autos & Trucks-Various .....22.30.....17.95.....24
391.....Monistat 7 Yeast Cream .....22.26.....16.74.....33
392.....Wrigleys Extra Sugar Free Gum .....22.23.....33.65.....-34
393.....MasterCard Credit Card .....22.20.....53.34.....-58
394.....Doubleday Book Club.....22.17.....17.20.....29
395.....Target (Hh) .....22.08.....22.17.....0
396.....Ultra Slim Fast Drink Rts .....22.03.....38.60.....-43
397.....Walt Disney Pictures Movies .....22.02.....16.86.....31
398.....Kmart Stores (Hh) .....22.00.....17.15.....28
399.....Dean Witter Reynolds.....21.99.....1.18.....1756
400.....Chrysler Autos-Sebring .....21.96.....0.00.....0
401.....State Farm Insurance.....21.92.....14.87.....47
402.....Saturn Autos-Sports Sedan .....21.92.....20.05.....9
403.....Newport Menthol Fil King Cig .....21.89.....9.09.....141
404.....Ford Dlrs-Escort/Escort Wagon .....21.88.....0.00.....0
405.....J&J Acuvue Disp Contact Ln .....21.76.....11.34.....92
406.....Toyota Trucks-T100 Pickup .....21.61.....4.49.....382
407.....Citibank Consumer Services .....21.60.....37.94.....-43
408.....Franklin Mint Collections .....21.60.....36.65.....-41
409.....20th Century-Fox Die Hard 3 .....21.57.....0.00.....0
410.....Diet Coke .....21.56.....61.95.....-65
411.....Nissan Autos-Altima .....21.56.....34.20.....-37
412.....Mylanta Antacid Liquid .....21.55.....10.35.....108
413.....Sports Authority.....21.52.....24.40.....-12
414.....United Artists-Golden Eye .....21.46.....0.00.....0
415.....Nestle Sweet Success Meal Spplm .....21.41.....25.30.....-15
416.....Secret Ultra Dry Soft Sld Antp .....21.38.....18.88.....13
417.....Dockers Sportswear Men .....21.37.....17.48.....22
418.....Norelco Mens Shavers .....21.36.....24.35.....-12
419.....Nyquil Liq Cold Remedy .....21.35.....15.74.....36
420.....Oldsmobile Local Dealers .....21.27.....15.79.....35
421.....Paramount Pic-Sabrina .....21.19.....0.00.....0
422.....Imodium AD Caplets .....21.16.....19.03.....11
423.....Pontiac Local Dealers .....21.01.....21.87.....-4
424.....Kraft Singles Cheese Slices .....21.01.....18.14.....16
425.....Nabisco Various Shredded Wht Crl .....20.96.....13.33.....57
426.....Camel Cigarette Advertising .....20.95.....20.07.....4
427.....Mitsubishi Autos-Eclipse .....20.87.....44.51.....-53
428.....Merit Cigs Multi-Product Adv .....20.85.....30.59.....-32
429.....Just For Men Hair Color .....20.80.....17.40.....20
430.....Ford Autos-Escort/Escort Wagon .....20.79.....21.85.....-5
431.....Florida Citrus Orange Juice .....20.75.....20.50.....1
432.....Buena Vista Pic-Judge Dredd .....20.74.....0.00.....0
433.....Hollywood Pictures-Nixon .....20.68.....0.00.....0
434.....Dodge Dlrs Assn .....20.57.....7.80.....164
435.....Pep Boys Auto Parts Store .....20.57.....22.65.....-9
436.....Pringles Potato Crisps .....20.49.....0.00.....0
437.....Isuzu Local Dealers .....20.47.....18.75.....9
438.....Club Anti-Theft Device .....20.41.....12.57.....62
439.....Montgomery Ward .....20.38.....15.92.....28
440.....Prudential Insurance .....20.37.....19.53.....4
441.....Alka Seltzer Plus Cold Tablets .....20.36.....18.07.....13
442.....Epson Printers .....20.33.....7.91.....157
443.....Universal City Studios Apollo 13 .....20.22.....0.00.....0
444.....Bud Ice Draft Beer .....20.19.....31.52.....-36
445.....Centrum Vitamins .....20.18.....18.41.....10
446.....British Airways-Intl .....20.17.....28.90.....-30
447.....Ikea Furnishings Store (Hh) .....20.17.....16.58.....22
448.....Oshmans Sporting Goods Store .....20.14.....26.05.....-23
449.....Lincoln-Merc Dlrs Assn .....20.14.....19.22.....5
450.....Aetna Life & Casualty .....20.12.....14.01.....44
451.....Tops Appliance City (Hh) .....20.07.....23.39.....-14
452.....Discovery Channel TV Net .....20.07.....19.29.....4
453.....GMC Dlrs Assn-Jimmy .....20.07.....18.70.....7
454.....Nissan Dlrs Assn .....20.06.....3.52.....470
455.....Time-Life Video Recordings .....20.05.....27.07.....-26
456.....Safeway Food Stores .....20.03.....22.29.....-10
457.....Alamo Rent A Car .....20.01.....29.64.....-33
458.....Vidal Sassoon Shamp/Conditioner .....19.99.....23.90.....-16
459.....Jeep-Eagle Dlrs-Various.....19.98.....4.84.....313
460.....Silo Electronics .....19.98.....36.30.....-45
461.....Elizabeth Kaye Videos .....19.96.....17.09.....17
462.....TWA-Domestic .....19.96.....18.93.....5
463.....Northwest Airlines-Domestic .....19.84.....28.35.....-30
464.....Magnavox TV .....19.82.....18.78.....6
465.....Sure Ultra Dry Sld Ap/Deod .....19.81.....0.00.....0
466.....Toyota Dlrs Assn-Autos & Trucks .....19.78.....10.94.....81
467.....Womens Mktg/Sports Prod Promo .....19.69.....13.44.....47
468.....Dodge Trucks-Pickups .....19.69.....3.74.....427
469.....ESPN Cable TV Net .....19.68.....24.83.....-21
470.....Oil Of Olay Beauty Pdts .....19.65.....0.19.....10212
471.....Macys (Misc) .....19.65.....28.16.....-30
472.....Plymouth Autos-Neon .....19.63.....0.00.....0
473.....Universal City Studios-Casper .....19.61.....0.00.....0
474.... Compuserve.....19.58.....5.91.....231
475.....Sears Home Improvement .....19.55.....15.61.....25
476.....Cadillac Dlrs Assn .....19.51.....16.10.....21
477.....Pampers Disposable Diapers .....19.48.....2.92.....568
478.....Miller Lite Ice Beer .....19.46.....29.93.....-35
479.....Honda Autos-Various .....19.43.....8.14.....139
480.....Gateway 2000 Personal Computer .....19.32.....0.00.....0
481.....Art Van Furniture Store (Hh) .....19.32.....17.68.....9
482.....Huggies Ultratrim Dspsbl Diapers .....19.26.....24.20.....-20
483.....GMC Trucks-Sierra .....19.24.....11.81.....63
484.....Nissan Autos & Trucks-Various .....19.22.....7.57.....154
485.....Chrysler-Plym Autos-Various .....19.21.....3.79.....407
486.....Sprint Business Services .....19.16.....9.30.....106
487.....Tavist-D Medication .....19.11.....18.97.....0
488.....Jeep Vehicles-Grand Cherokee Leasing .....19.09.....1.12.....1608
489.....BellSouth Mobility.....19.08.....8.89.....115
490.....Snapple Rts Bev .....18.98.....27.68.....-31
491.....Saturn Dlrs Assn .....18.96.....3.31.....473
492.....Maalox Liq .....18.95.....0.00.....0
493.....Fidelity Investments Funds .....18.92.....24.92.....-24
494.....ITT Technical Institutes .....18.90.....16.16.....17
495.....United Airlines-Intl .....18.88.....13.99.....35
496.....Miramax Films Movies .....18.85.....10.78.....75
497.....Puffs Ex Strngth Facial Tissue .....18.72.....7.38.....154
498.....Marlboro Filter King Cigarettes .....18.68.....15.00.....25
499.....Publix Super Markets .....18.64.....14.56.....28
500.... American Dairy Assn Cheese .....18.62.....4.70.....296
Copyright ASM Communications Inc., 1996 ALL RIGHTS RESERVED
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