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More than two-thirds of the adult population in the U.S. consider themselves “sports fans,” according to a new study from WPP. The SportZ study included sports fans in the U.S., France, Germany, Italy, Spain, the U.K. and China. It found that more Americans play golf (26 million) than in Europe, China and Japan combined; 91 million Americans said track and field “promotes a healthy lifestyle,” though only 4 million participate; and the Los Angeles Lakers are perceived to be as relevant as Domino’s Pizza in the U.S.
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