Americans Make Film, Radio Shortlists

CANNES, FRANCE The U.S. scored 28 percent of entries on the Film shortlist, winning 166 places on the 588-spot roster, which will be whittled down to bronze, silver and gold winners on Friday. TBWA\Chiat\Day scored the most U.S. entries on the shortlist, with 25 for work from its San Francisco, New York and Playa del Rey, Calif., offices for Adidas (which it shares with 180 in Amsterdam, the Netherlands), Apple, Nextel and Skittles, among other brands.Crispin Porter + Bogusky in Miami was the second most shortlisted U.S. shop, with 16 nominations for work on behalf of Burger King, Mini and the American Legacy Foundation, an account it shares with Arnold in Boston.Third was Wieden + Kennedy, which had 14 ads on the shortlist: five for ESPN efforts from its New York office and nine for Nike work out of its Portland, Ore., office. BBDO had 13 nominations, for Pepsi, Masterfoods, Jeep, FedEx, and Visa work.DDB and Publicis each garnered 10 nominations from their U.S. offices. DDB's shortlisted ads include work for Bud Light and Ameriquest Mortgage, among others, while Publicis earned its places for work for clients including the Washington Lottery, Sprint and RCA.Separately, the first Radio Lions jury selected 167 spots to shortlist. Fifty-five commercials, or 33 percent, were from U.S. agencies.DDB in Chicago scored the most, with 12 spots on the shortlist: 11 spots for Anheuser-Busch, all from Budweiser's "Real Men of Genius" campaign, and one for Office Max.DeVito/Verdi in New York had eight spots on the list, five for the National Thoroughbred Racing Association and three for Mount Sinai Medical Center. Following DeVito/Verdi with the most shortlisted spots from the U.S. are TBWA/Chiat/Day in New York, with three entries for Starburst and three for Absolut, and Goodby, Silverstein & Partners in San Francisco, with four spots for Budweiser and two ads for eBay. Other U.S. shops that made the cut include: Y&R, Young & Rubicam, Chicago, for Miller Brewing; Bartle Bogle Hegarty, New York, for Axe; Arnold, Boston, for American Legacy Foundation; Fallon, New York, for Virgin Mobile; Hill Holliday, Connors, Cosmopulos, Boston for the St. Petersburg Times; WongDoody, Seattle, for Mavia; Publicis & Hal Riney, San Francisco, for Sprint; Crispin Porter + Bogusky, Miami, for Compass; and Stone Ward, Little Rock, Ark., for Terminix.The winners will be named during the Film, Radio and Titanium ceremony on Saturday, which concludes the International Advertising Festival.

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Americans Make Film, Radio Shortlists

Mae Anderson

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