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American Stock Exchange Banks on New Campaign

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NEW YORK - The American Stock Exchange (Amex) Monday unveiled an ad campaign that focuses on new opportunities and developments available to financial customers and investors.

The multi-media effort, from DDB, New York, features the tag, "Opportunity, made fresh daily." TV commercials will run during the World Series and NFL games, CNN's Moneyline, Larry King Live and on various CNBC financial programs. Print will run in Barron's, Forbes, Fortune and The Wall Street Journal. Media spend was not revealed.

"From our early days as the Curb Exchange, Amex has been an innovator, focusing on how to best grow, strengthen and evolve our businesses," said Amex chairman and CEO Salvatore F. Sodano. "We reflect this continuing evolution with a new look for the American Stock Exchange that clearly communicates who we are and where we're headed."