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SAN FRANCISCO American Skiing Co., operator of seven ski resorts nationwide, has chosen finalists in the review for its $20 million advertising account, sources said.
Making the cut are Interpublic Group’s McCann-Erickson in New York; Publicis Groupe’s Publicis in Seattle and Salt Lake City; and independent Via of Portland, Maine, sources said. Via is already a client roster shop.
Other agencies that had been involved in the review’s early stages were Omnicom’s DDB in San Francisco; Havas’ Euro RSCG in New York; and independent Blitz Media, Middletown, N.Y.,
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