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London’s got the Memphis blues in the form of a taxi darting about Piccadilly Circus and Marble Arch with portraits of the King (Elvis) on one side and guitarist B.B. King on the other.
The multicolor cab, designed by Archer/Malmo art director Greg Hastings for the Memphis (Tenn.) Convention and Visitors Bureau, joins a half-dozen or so rolling billboards currently showcasing American cities in London.
“The appeal the [cab] has is amazing,” said Kevin Kane, president and chief executive officer of the convention bureau.
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