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American Airlines has introduced new graphic and text elements that will appear in all its print advertising globally.
The Fort Worth, Texas-based carrier said its advertising has had a “lack of consistency” that will be reversed by these new components, which include Helvetica as the primary typeface and a “monogram” in the shape of an airplane’s nose and cockpit.
That graphic will point to important information in an ad, according to Temerlin McClain in Irving, Texas, the carrier’s lead agency that designed the elements.
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