American Legacy Tackles Secondhand Smoke

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A child poised at the top of a mountain surveys the landscape before him as he dreams of a future as a world-class skier. But he knows his dream won’t come true if he is stopped by the dangers of secondhand smoke.

That’s the message behind the first TV spot from the American Leg acy Foundation to focus on secondhand smoke.

The work, created by Arnold in Boston, is part of Legacy’s on going annual $100 million anti-smoking campaign, and it is the second new commercial for the foundation this year.



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