Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON–The American Legacy Foundation is on the verge of assigning the media portion of its $60 million account to an undisclosed startup, said Chris Cullen, evp of marketing and communications at Legacy.
In November, Legacy launched an internal audit of its media buying and planning duties in conjunction with Pile and Co., the management consulting company in Boston, with an eye toward gaining more media efficiencies, though a review never developed.
As part of that process, Legacy officials spoke with some dozen media experts, including executives with Carat and Initiative Media, sources said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in