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DALLAS Six shops have advanced in the review for the American Heart Association’s ad account, which is estimated at $40 million over three years, sources said.
They are: Havas’ Arnold in Boston.; Omnicom’s BBDO in New York and sibling DDB in Chicago and Dallas; Interpublic Group’s Campbell Mithun in Minneapolis, and sibling Campbell-Ewald in Warren, Mich.; and Publicis Groupe’s Publicis in Mid America, Dallas, sources said.
Agency visits begin this week. A cut to four is expected after visits are completed next week, sources said.
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