Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK American Express said today that it is debuting a three- to five-minute online video program this quarter starring its longtime spokesperson Jerry Seinfeld and an animated Superman.
The Webisode will launch on AmericanExpress.com and may be followed by another, a company representative said. WPP Group’s Ogilvy & Mather and independent Digitas, both in New York, are involved in the effort.
“We’re testing new channels and new ways of doing things. … The Web’s proven an acquisition channel for us,” the rep said, adding that the program aims to attract existing and prospective customers to the Internet site.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in