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NEW YORK American Century is testing creative concepts pitched last week by three New York finalists for its estimated $20 million creative account: Omnicom Group’s TBWA\Chiat\Day, WPP Group’s Grey and independent Wieden + Kennedy, sources said.
The selection process is expected to last at least another two weeks, said sources. The incumbent, independent RPA in Santa Monica, Calif., did not defend.
No consultant is being used to guide the review.
Client repreentatives could not immediately be reached for comment.
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