American Century Builds Its Foundation

NEW YORK A new multimedia campaign from Omnicom Group’s Goodby, Silverstein & Partners for American Century Investments stresses giving back to one’s community.

In the San Francisco shop’s first work for the client since wining the account last year, four spots narrated by cycling icon Lance Armstrong introduce the tagline, “Build a foundation. Be a foundation.”

In one ad, a young sports agent is seen receiving kudos at the office for a presentation. After leaving work, it first appears he is heading home.