American Airlines Stretches Out

Temerlin McClain Makes ‘More Room’ for International Markets
DALLAS–American Airlines has launched a multimillion dollar campaign this month billed as “one of the most aggressive in [the company’s] history” in a move to preempt an upstart competitor.
The “More room” advertising campaign touts the airline’s Feb. 3 decision to remove two rows of seats from each of its aircraft (a fleet-wide total of 7,200 units) to give cramped passengers more legroom.
In one television spot produced by Temerlin McClain of Irving, Texas, ground crew workers unloading a plane are startled as they see seats instead of baggage coming down the cargo conveyor belt.