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DALLAS TM Advertising has unveiled a campaign for American Airlines that represents the carrier’s first concerted image initiative in more than a decade, the client said.
Campaign spending will be $60 million, sources said.
Introducing the tagline “We know why you fly,” new TV spots tout American’s strength as a global carrier with more than 80 years of flying history.
The ads depict customers and employees in various situations designed to show how passengers benefit from American’s experience and range of services.
“With
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