CHICAGO McKinney + Silver has been named lead agency for the American Airlines Cargo division following a review of undisclosed contenders, according to the shop.
The Raleigh, N.C., agency will handle print advertising for both consumer and trade media touting the Fort Worth, Texas-based company's Express Cargo product and its online booking function on the AACargo.com Web site.
McKinney bested four undisclosed Dallas agencies for the business. Annual billings for the account were not disclosed.
"American Airlines Cargo leads the industry in both unrivaled technology and superior customer service," said Brad Brinegar, McKinney president and CEO. "We are thrilled to help further build the brand as the largest, most reliable cargo network in the world."