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DALLAS Interactive marketing firm Springbox, building on its relationship with cycling legend Lance Armstrong, has launched www.amdpro-
cycling.com, the Advanced Micro Devices Web site for the Discovery Channel Pro Cycling Team, the agency said.
AMD is the official technology sponsor of the Discovery Team. Austin, Texas-based Springbox manages www.lancearmstrong.com and www.thepaceline.com, Armstrong’s official fan club Web site. The independent shop is in its second year.
Using animation, Flash and video raises the profile of the Discovery Channel Pro Cycling Team while promoting AMD’s high-performance technology across the Web, the agency said.
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