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Publicis/Bloom here returns Grant’s Farm premium breads this week to TV after a two-year branding hiatus.
Three 30-second spots for Grant’s Farm, owned by The Earthgrains Co. near St. Louis, will launch in 35 spot TV markets. Each touts the varieties and ingredients of the soft-textured wheat breads through bright farmland imagery.
“We did quite a bit of consumer research on these soft variety breads,” said agency co-chairman Steve Price. “What we found was . .
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