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Amazon.com, online shopping pioneer and one of the few large Internet brands still going strong after the dot-com shakeup, is rolling out the singing Sweatermen again for the holidays.
The five-spot push from FCB Worldwide in San Francisco marks the return of the campy clone group introduced last year as a nod to the old 1960s Burbank Studios TV programs such as The Mitch Miller Show and The Lawrence Welk Show.
“We love the Sweatermen because they harken back to a simple era when things were less complicated,” said Becky Roberts, Amazon’s global marketing chief.
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