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Amazon Ad vertising has been tapped to handle creative duties for Canon’s corporate image campaign without a review, sources said.
The client, based in Tokyo and with U.S. headquarters in Lake Success, N.Y., is due to break an estimated $10-15 million national TV and print campaign this summer, according to sources. It is the latest and biggest Canon assignment for Amazon, a 20-person San Francisco shop, which has quietly worked on a number of Canon projects in conjunction with the client’s lead U.S.
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