ALT's Loyola Ads Focus on Life's Simple Pleasures

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Appreciation of life by those whose illnesses took them to the edge of death is at the core of a new campaign for Loyola University Health System from Arian, Lowe & Travis.
ALT used actual patients of the Chicago-based medical system as subjects for print ads set to break this week in Chicago-area newspapers.
Copy leads with the headline, “There are a few things (patient’s name) would like to thank (his or her) doctor for.” Ensuing copy tells the tale of how treatment at Loyola saved the person’s life.

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