Aloft Adds MIT Unit, Zoom Info

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BOSTON Aloft Group said it has been chosen by the Massachusetts Institute of Technology Leadership Center and Zoom Information to develop various branding initiatives.

Newburyport, Mass.-based Aloft Group will consult with MIT to create an overall brand strategy and positioning campaign. Based in Cambridge, Mass., the center is staffed with researchers working to create pragmatic tools and innovative educational materials for present and future leaders. The center is scheduled to launch globally in October.

Zoom Info, headquartered in Waltham, Mass.,



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