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Ads citing Carrey hit get Sawyer Miller shot at Juan Valdez
Sawyer Miller got some help from Hollywood in its win last week of the National Federation of Coffee Growers of Colombia account. The Interpublic Group shop, a unit of Weber Shandwick, was chosen in part because of a print project it did for the client that referred to the hit Jim Carrey film Bruce Almighty, in which the actor is given godlike powers.
The two ads tied the brand to the film, which featured a cameo from the association’s famous spokescharacter, Juan Valdez.
“They showed us they would be able to create a great campaign in a short period of time,” a client rep said.
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