Allyn Dramatizes 'Baby Moses' Law In Public Service TV | Adweek
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Allyn Dramatizes 'Baby Moses' Law In Public Service TV

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DALLAS--Allyn & Company has produced a television commercial promoting awareness of a new Texas state law designed to save unwanted newborns.
The "Baby Moses" law gives anyone who leaves a newborn with an emergency medical technician a defense to prosecution for child abandonment.
The 30-second spot from the Dallas agency depicts a new young mother walking with her child toward a gaping dumpster. A voiceover says, "I was desperate. I mean, I knew I couldn't keep it. I didn't have anywhere to go . . . I didn't want to do it. It was all I could think of." Another narrator then explains the alternatives.
The production of the PSA was paid for by Texas Land Commissioner David Dewhurst.