Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Last Friday, hundreds of Alltel Communications’ employees gathered outside its Little Rock, Ark., headquarters to form a human-sized rendition of the company’s new logo—just in time for a passing satellite to snap a screen- saver-worthy photo.
With a merger underway that will make it a Top 5 cellular service provider in the U.S. (following regulatory approval), the $100 million advertiser is thinking big—and taking on much larger rivals with a new brand and advertising overhaul breaking May 2.
The new effort is the first from Interpublic Group’s Campbell-Ewald since winning the business in November.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in