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NEW YORK Alltel Wireless has kicked off a campaign that solicits consumer-generated video clips from cell phones.
The Little Rock, Ark., wireless network provider is running a contest on AtomFilms that will award prizes for the best videos of family and friends. The “Are You Circle Worthy?” push (alltel.atomfilms.com) promotes Alltel’s “My Circle” plan that gives subscribers free friends and family calling. All films are to center on the “Are You Circle Worthy?” theme.
Submitted videos are all to be shot on a phone, lasting between 3 and 60 seconds.
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