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DALLAS Five contenders remain in the review for creative duties for Alltel’s $70 million account, sources said.
They are incumbent The Martin Agency, Richmond, Va.; sibling Interpublic Group shop Campbell-Ewald, Warren, Mich.; independent The Richards Group, Dallas; Omnicom’s Martin/ Williams, Minneapolis; and sibling DDB, Chicago, sources said.
The Rojek Cutcher Group of Cleveland is handling the search for the Little Rock, Ark.-based client.
The Martin Agency also handles media planning and buying, which are not part of the review.
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