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Leo Burnett puts a twist on the familiar “You’re in good hands with Allstate” tagline in a campaign that introduces the insurer’s venture into financial services through stories of Olympic and professional athletes.
“It’s an evolution of what has been the brand equity of being in good hands,” said Jonathan Hoffman, executive creative director at Burnett, who is taking over the business. “It’s taking that into the next era.”
Print ads set to break in the Olympic-themed Dec.
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