Allstate Offers Caddy in Olympic Promo

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO As part of its sponsorship of the U.S. Olympic Team, an Allstate Insurance promotion will give people a chance to win a Cadillac car.

“This is the first promotion of its kind for Allstate,” said Lisa Cochrane, vice president of integrated marketing for the Northbrook, Ill., company, in a statement. “We’re bringing the thrill of winning that is so often associated with the U.S. Olympic Team to consumers.”

The promotion, which involves registration at a Web site, www.allstategoUSA.com,



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in