Alloy Posts Net Loss on Revenue Rise

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NEW YORK Alloy, an online and offline Gen Y marketing company, today reported revenue of $80.5 million for the second fiscal quarter, up 55 percent from the year-ago period.

Revenue from merchandise sales fell 5 percent to $30 million, while sponsorship and other revenue rose 147 percent to $50.5 million. The New York-based company attributed the significant growth in sponsorship and other revenue to a larger advertising sales force and client base, as well as a broader media-services offering resulting from internal development and strategic acquisitions.

Alloy



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