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CHICAGO — Allied Domecq has split with BBDO, which handled the Kahlua, Stolichnaya and Beefeater brands, the client and agency said.
The Chicago agency’s loss of the business follows personnel changes at the client and a shift in marketing strategy from advertising to promotions.
Domecq spent roughly $25 million on advertising last year, according to CMR. Projected spending for 2002 was projected to be less than $20 million, according to sources.
The account relationship goes back to 1998, when the shop won the Kahlua brand after a review.
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