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CHICAGO Allied Domecq has consolidated its above- and below-the-line marketing accounts for all spirits brands, other than those in the champagne and wine categories, with roster shop Publicis Worldwide, the agency said.
The move had been expected following the London-based client’s split last week with Cordiant Communications Group. CCG revenue from the account is estimated at $30 million.
Publicis, a unit of Paris-based Publicis Groupe, was already an Allied Domecq roster shop and on some brands had split assignments with various CCG shops.
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